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Video Marketing

Video marketing trends

We are a creative agency from Cracow that produces advertising videos. Our specialty is widely understood video marketing (filmmaking and strategic marketing planning).

We approach each project individually. We advise our clients how to effectively carry out the entire process of advertising videos production – concept, script, publication and so on. At the very end, we work on a common marketing strategy of created videos.

For many years we have gained experience not only on film sets, but also in the advertising industry, that’s why we know how important videos are in the media market.

Why video advertising?

By investing in advertising videos you choose one of the most effective sales tools. Shooting corporate films very effectively strengthens your brand. How do we know that? We believe in current trends and there are data that speak for themselves. Here are some of the most important statistics on the effectiveness of video ads. Click on the icon to read the article source.

Higher ROI


Google research shows that advertising on YouTube brings a greater return on investment than advertising broadcast on TV. In addition, it is much cheaper.

Increase in sales


Video published on the landing page advertising campaign increases sales of the product by about 80%

Purchasing decisions


Four times more users before purchasing a product tend to see a video rather than read about it.

Greater range


Video sharing on social networks such as Facebook generates 1200% more shares than both texts and images.

Triggering of interest


Film has always interested more people than the written word.  It is easier to remember information in the form of images.

Evoking emotions


Visual content can not only interest, but also trigger strong emotions among the audience, such as curiosity or trust.

Involvement


Users spend more and more time watching movies on the internet. By 2017, 74% of all internet traffic will be video.

Growing popularity


93% of marketers used video for online marketing, sales or communications purposes. Corporate videos may be an example.

Pure logic ...


Who among you does not like to watch movies? Who among you declares that he or she never has made the decision to purchase after seeing video ads? Noone?